Why is web design important to my career?

Web design is important to my career for two major reasons. First one being that I am an advertising design major, which would make knowledge of all formats of design essential. Secondly, if I were speaking about my career it would only be prudent to seek something that I would love and also pays well. Both reasons while separate in their understanding take on a synonymous heir in the realm of cause and effect. By trade my career would be in advertising; advertisers spent $5.75 billion on internet marketing in 2006, a 44% increase from 2005. It is known that basic attraction and emotions is what drives most humans in their decisions. These feelings drive their reasoning, their thoughts and their purchases.  Being that more and more people are shopping on-line, on-line vendors are needing good design to attractive potential customers to their respective sites to make a purchase or just to even browse. Therefore, web design is not only important to my career good web design is paramount. By 2011 it is said that 25% of all media consumption will be on-line, and another 15% of all advertising dollars will be there as well. So it’s clear to me that while it might not be a media giant, internet media is a wave for the future. Those designer with the knowledge and desire will be at the forefront off the wave, leaving those more concerned about simple graphic design, magazine layout, and television media in the surf.